Iman Bahadori
The Blé logo set over golden wheat pastures

Blé

A whisper carried on the wind, emerging from golden wheat pastures.

Category
Brand Identity
Year
2024
Location
Tehran

“Blé”, like a whisper carried on the wind, emerges from golden wheat pastures. Its delicate layers, kissed by the sun, cradle flavours that dance like dandelion seeds. Each bite is a breeze of warmth and nostalgia, evoking the rustling of wheat stalks in the spring.

Menu and stationery in earthy brown and navy
Branded takeaway cups
Blé wordmark beside the staff uniform