Iman Bahadori
Akvan Gym lettering installed across the training hall

Akvan

A gym identity drawn from the Shahnameh, where strength is rebuilt as a modern mythic mark.

Client
Akvan Gym
Category
Brand Identity
Year
2025
Location
Bojnord
Brand tone
Assertive, forceful, heavy toned

In the heart of ancient legends, Akvan stands as a symbol of strength and challenge — a place where willpower rises against hardship. Born from the epic tales of the Shahnameh, the name now represents a gym where strength, endurance and determination come to life.

The identity was built backwards from that myth: research into Ferdowsi's demon, a character redrawn as a modern geometric emblem, and a system of sharp edges and bold lines that carries through signage, packaging and print.

Audience daily routine timeline mapping a member's day
Reference plate of Akvan Div from Ferdowsi's Shahnameh
Character research board of Persian miniature references
Brand character traits: myth and origin, function, structure
Logo construction grid for the Akvan wordmark
Colour palette shown on branded takeaway cups
Brand tone board — mentorship through challenge
Akvan signage mounted on a concrete façade