Ciabatta
A bakery and kitchen brand built around a mascot that changes its mind.
Ciabatta bread is one of the most popular Italian breads, known for its soft interior and crisp golden crust. What makes it unique is its airy texture — a light, tender crumb behind a crust that stays fragrant and crisp.
The identity begins with a mascot: an abstract face, a few lines and dots, able to shift between joy, surprise and mischief. It became the soul of the brand and the constant across a year of campaigns, guest chef collaborations, packaging and seasonal work.
