Iman Bahadori
The RAVI monogram set against Persian tilework and arches

Ravi

Storytelling, Iranian heritage and contemporary form, held in one calligraphic movement.

Category
Brand Identity
Year
2024
Location
Tehran

RAVI is a brand inspired by storytelling, Iranian heritage and contemporary aesthetics. Its visual identity is shaped through fluid calligraphic forms, the rhythmic geometry of traditional architecture, and a warm, earthy colour palette. RAVI seeks to offer a calm, poetic and elevated experience beyond the everyday routine.

Concept board of narrative, architecture and calligraphic movement
RAVI logotype applied to boxed packaging
Warm colour palette applied to a takeaway cup
Stationery system and exterior signage
Patterned takeaway boxes in two colourways